The photography of Erick Herfs
I really do love vibrant, colorful, high concept shoots. You know the ones! Dragon heads, decapitated body parts and sixteen television sets act as props, surrounding models to form dynamic and creative imagery. I often feature shoots such as this on FH, ones that touch or disturb me in some way. Ones whose messages are distinct and powerful.
I equally love when the creativity comes more modestly, even quietly. Images in which light and dark are the only things surrounding a model and the only props needed are small dabs of fashion or a pair of glasses. The creativity stems from the lighting, the pose, facial expression. A small change of angle, a hint of shadow are the things which change what could be just a photo into something a bit more artistic.
'Let's shoot! I'm a young easy going photographer looking to captivate eyes and mind through creativity. My ultimate goal is to create pieces of work that can be categorized as art, photographs that evoke feelings; emotions. (Is that even possible?)'
Erick Herfs
Based in LA, photographer Erick Herfs has always had a camera close by. It was only recently however, that he entered the fashion world and started shooting models. About a year ago a friend, looking to get a start in the modeling world, asked him to shoot some shots for his portfolio. Then, sort like the old Heather Locklear Faberge ad (here with late actor Chris Mayer) word spread when a friend of the models also liked the images Erick had shot.
Erick went on to then open a ModelMayhem account and before too long models began requesting to work with him. At just 26, Erick is having fun with his photography, he works full time in film and photography is currently a sideline, but he is looking forward to seeing where it takes him.
'Always eager to meet new models, every shoot is a whole different experience and I love to learn from each of these. Can't wait for my next shoot with any model out there who just like me is passionate, focused and dedicated towards the development of fresh ideas; ultimately creating art, but most importantly, having fun while doing so!'
Erick Herfs
Be sure to check out more of Erick's work on his website HERE:
